Two women smiling confidently, symbolizing empowerment and reproductive choice, featured on the website of Fyrce Care.

We're your best friends for your journey.

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We envision a future where every person has the freedom and power to take control of their fertility and reproductive longevity.

Fyrce Care Founders Johanna Rief and Lisa Ladner in a ball pit symbolizing egg cells.

Hi, there!

We’re Johanna and Lisa, the founders of Fyrce Care and we’re building what we wished we had.

Our paths crossed at university 13 years ago, and today we combine our expertise in consumer health, brand building, and start-ups with a shared mission: rethinking fertility care to make it transparent, accessible, and supportive for women everywhere.

Beyond work, we both love great food, good wine, and the kind of evenings with friends that turn into stories we’ll tell for years.

What we stand for.

Close-up of a woman at an empowerment protest, with signs advocating for female rights in the background.

Empower

We give women the tools to shape their reproductive futures.

Voice

We speak openly, challenge stigma, and inspire honest conversations.

Access

We make care and education transparent and inclusive.

Group of diverse women at a protest holding signs that read "The Future is Female" and "United We Stand," celebrating female empowerment.

Community

We foster a safe, modern, and non-judgmental space.

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